Why does your website need backlinks? - Southern California Media

Why does your website need backlinks?

 In blog, marketing, SEO

Table of Contents

  • What are backlinks?
  • Why are backlinks relevant to SEO?
  • Advantages of backlinks
  • What are “bad” Backlinks
  • How can you ‘earn’ backlinks for your site?
  • Top 7 WordPress SEO plugins for backlinking

What are backlinks?

Backlinks are the backbone of your website’s success in SEO. Whether your website is new or it is old, this is one of the most essential tools that will help you in driving more traffic and climbing up the ranks on Google.

Why does your website need backlinks anyway? First, let’s define backlinks.

Backlinks can be created when a website hyperlinks to another external one. In the world of web SEO, backlinks are also known as ‘inbound links’ (IBL’s) or ‘incoming links.’

Many people who are new to this world don’t really know what the term is about. In this article, you will learn everything you need to know about backlinks, why they are important for WordPress SEO, and why website developers give them so much value. You will also learn how you can add backlinks to your WordPress blog and become better at SEO or search engine optimization.

Why are backlinks relevant to SEO?

Backlinks are still given importance because a page that has more backlinks will rank higher on Google. However, only the ‘good-quality’ backlinks will help you with SEO. Obviously, if a web developer links an external site to his webpage, the site must be credible and relevant to the content of his own webpage. There is no use of backlinking to a low-quality website.

Advantages of backlinks

There is a multitude of reasons as to why backlinking is advantageous for Web SEO.

The foremost reason web developers love SEO is that they help in ranking on search engines such as Google. Better ranks mean more viewership. As the name suggests, the main goal of search engine optimization is to make sure that the website is optimized for search queries and gets more exposure to the search engine.

Another advantage of backlinks is that when search engine bots find a backlink to your webpage on another website, they will follow it. So, backlinks are a useful WordPress SEO tool for new websites, as well. If the search engine doesn’t know about your website, it doesn’t exist for anyone else, either. So, simply put, backlinks are how Google finds your website. This will lead to faster indexing and, thus, higher rankings on the search engine.

Google judges you by your number of backlinks. If your site has more backlinks, it means that it is more relevant to search queries. Backlinks serve as Google’s ‘reputation tool.” So, the more the backlinks your webpage has, the better it is in the eyes of Google.

Furthermore, it is intuitive to consider the website with more backlinks as trustworthy and a credible source of information.

It goes without saying that backlinking significantly helps your website in getting traffic. As your website gets more traffic, Google also ranks it higher. If you are going the right way, this will further increase the traffic on your website.

What are “bad” backlinks?

Just having backlinks is not enough, however. The essential point is to create backlinks that are relevant to the context of your information. For example, if this article was linked to a website on cars, you would lose your trust in it. Such irrelevant backlinks will make you lose your ranking on the search engines.

Keeping in mind all of the advantages that come with inbound links, some web developers have started to use ‘deceptive’ tactics. They use automatically created web pages to backlink the content. Such “link farms” can be harmful to the ranking of the website on a search engine. Therefore, the criteria for creating these backlinks have gotten tougher. So, while quantity is an essential factor, quality is just as important too.

A low-quality backlink could be from a website that doesn’t have genuine content itself. Search engines like Google consider exchanging backlinks as bad. Websites that are engaged in many low-quality backlinks can even be penalized by Google.

How can you ‘earn’ backlinks?

Now that you have a good understanding of backlinking, you might be wondering how you can use it with all its benefits.

First of all, you need to understand that link building is not as simple as it may seem. It requires conscious effort, rather than sitting passively and hoping that someone links to your website. You will need to put in work, especially if your website is new. Backlinks will be a surefire way to drive more traffic to you.

You can start in a simple way by using Google Alerts for your business name. If you ever ‘hear’ your name on any other website, you can request them for a backlink. However, paying someone for backlinks is considered the bad practice.

Your content should also be ‘worthy’ of earning backlinks too. Make sure that your content is original and not plagiarized. If it is not original and even if you get backlinks, your website will not be recognized, and you might end up damaging the credibility of the other site too. Also, you must make sure that your content is SEO optimized with the right keyword placement. Your article must have accurate information. Another tip for attracting backlinks is to make sure that your article is unique and engaging so that it doesn’t get lost in the millions of articles on the Internet.

A vital tip is to publish your blogs on different sites so that you can get another source of advertisement. For example, Medium is a site where many people post their articles for this purpose.

Through social media marketing, the voice of your articles will reach the masses. If your content is good, someone will reach out to you for backlinking. Publishing your article in a renown newspaper can also help generate backlinks. Often, print media is considered to be a more credible source than the billions of posts getting lost in the whirlpool of social media.

Offering interviews with bloggers, YouTubers, and podcasts can help you get popular. This will not only get you recognition, but it will also make your site credible.

Guest posting is another popular method that can generate inbound links. If you have authority on the subject, you can submit an article to other popular websites that accept guest writers. You can post your link in the article. This will become a backlink for your site.

You can also build a profile on Gravatar and link it to your WordPress site. This will serve as a backlink.

A trick that some people use is to look for the sites that the competitor backlinks to. The chances are that if a website is linked to similar content, they will accept yours as well.

Another tip is to create a backlink of someone else’s site on your own. It is probable that they may notice and return the favor. However, you must not be ‘exchanging links’ or paying for them. If you get caught by Google, your site will be de-indexed with all your effort going down the drain. So, cheating can do more harm than good.

If you enlist your name in popular directories like Yahoo, Best of the Web, you can get high-quality backlinks. There are some paid sites that you should definitely use. However, before investing, make sure that the website is credible and others have benefited from them.

Another useful technique that experts suggest is broken link building. You can find a list of broken links that other websites use to backlink their content. A broken link may happen when a page doesn’t exist anymore; if a website goes offline, for example. You can contact the website owner and suggest them to fix the broken link by linking your website to it. Most web developers don’t mind linking their website to yours as you’ve come with a ready-made solution. However, sometimes it can prove to be a hassle to find broken links and wait for the website owners to reply to your emails.

Top 7 WordPress SEO plugins for backlinking

Many websites have a long list of SEO plugins to choose from. You don’t need to waste time in choosing from that long list.

If you want to create a site that is SEO friendly, the following is a list of the top 7 SEO plugins that you must you.

  1. Backlinks Saver

With this plugin, you will get backlinks from other sites.

  • WP Sitespy

This plugin can help you ‘spy’ on your competitor’s backlinks. You just have to enter the URL of the site, and it will give you all the data.

  • Get Backlinks

This plugin creates an HTML code that can easily be copied to make a backlink. You don’t have to be a tech geek to be able to understand this plugin.

  • Consolety

This is a plugin for WordPress used to exchange links. It will automatically match you with someone who might be interested in backlinking. You don’t have to waste your energies on backlinking. You can focus on the content and make sure it is worthy of inbound linking.

  • SEO Booster

This plugin offers a wide range of services. You can easily use it for keeping an eye on your backlinks and also to discover who can offer you backlinks.

  • Link Removal Tool

If you have any bad backlinks you want to remove, this plugin is what you will need. It is a free tool that will help you remove a link very quickly.

  • Backlink Rechecker

This is an important tool as it lets you keep an eye on your backlinks and whether they are still working or not. This tool will automatically confirm that the backlinks you have created are still alive and work.

Furthermore, if you are hiring a WordPress website designer like Orange County website developer, you are in luck. SEO in Orange County is part of the package. They will not only build your website, but they will also develop your site for you.

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