How to create content that converts for your business Facebook page in 2020 - Southern California Media

How to create content that converts for your business Facebook page in 2020

 In advertising, marketing

Creating content that converts for your business Facebook page does not have to be difficult or complicated. In this post, you can find a few tips that you can use to make the process easier and set a realistic goal for better results in 2020.

1. Know Your Audience

Before getting started, you need to know your audience. If you don’t know what your followers want and like, it will be difficult to communicate with them and establish a connection. You can start by checking a few competitors on Facebook that have a lot of shares and comments in their posts. You don’t want to check the likes on the pages because it is not a sign of engagement. Instead of that, you want to see comments and reactions.

Check their posts and analyze them. You want to find some common things on the best posts so that you can use them in the future. You can understand what types of posts they like, their favorite topics, their problems, their fears, and anything that could help you to learn more about your audience.

Also, you can get ideas from the content of your competitors. Don’t steal their posts because it will look weird and unprofessional, but it’s fine to create your own content on the same topics when they work well.

2. Choose The Type Of  Content

There are many types of content that you can create for a Facebook page, and you can find many examples on other pages. For example, you can publish images, videos, short articles, long articles, quotes, live videos, funny posts, informative posts, etc. It’s fine to balance it if you want to have a variety of posts.

Your selection should have three main criteria. First, you want to publish content that you feel comfortable to create. If you like to create videos, just create videos. If you like to write, just write. You can express yourself and describe what you want to say in many ways.

Second, you want content that your audience will love. You need to learn your audience as explained above.

Third, you will figure out what type of content gives you the best conversions when it comes to leads and sales. If people love your content, they will follow your page and stay engaged, but it does not always mean more sales. Once you find what content makes people subscribe, you can create more of it.

3. Add Value

Adding value is an effective strategy that works in any network and any audience. You can add value in many different ways. For example, you can create more content than others or explain in more detail the same topics. The more value you add on the internet, the more results you will get back. 

You can be creative on this one. There is not a standard way that you can follow when you want to add more value. But you can ask questions like the following ones:

  • How can I do more?
  • How can I make my Facebook page more beautiful?
  • How can I help my audience to solve their problems?
  • How can I make my content more engaging?

People can see the difference between a nice informative post and an average one, and they can understand which pages will help them.

4. Use Images

Images can make your post more beautiful and help you get the attention of your audience. Of course, you need some eye-catching images that are relevant to your content. Even if you want to publish only one piece of content, adding an image to the post can create more engagement and more views. It’s natural to get better results because they trigger emotions and make everything more interesting.

It’s super easy to create images for your Facebook page. You can visit Canva, which is a website with many templates and free images that you can use. Then, there are plenty of options to customize them, add text, edit the size, and more. The options are unlimited, and you can be as creative as you want. If you are consistent with your images and they are good enough, they give better results in the long-term than competitors who are lazy in this part or don’t use images at all.

5. Increase Your Facebook Engagement

Getting engagement on Facebook is not difficult because all the platform is created in a way to encourage likes, comments, and shares. However, you want to do a better job than an average Facebook because the result will be more conversions and sales.

Video is the type of content that gets the most engagement on the internet. It has a high click-through rate, and people spend more time watching videos than other alternatives. For other ideas to increase engagement, you can ask questions or request comments below your posts. It must be an interesting question or piece of content, but it can work, and many marketers follow this strategy.

6. Write interesting titles

When Facebook users scroll down their feed, you have only a few seconds to get their attention. As mentioned above, images are a great way to achieve that goal.

Another useful tactic is to create interesting titles. It is even more critical when you have written an article or share a piece of content from a website. If the title or the first sentence is boring, they will not read the article or click your link.

Here are some tips for writing better titles:

  • Add numbers
  • Use emotional words
  • Ask questions
  • Make a promise
  • Get ideas from other people 

7. Connect With Influencers In Your Niche

This is a method to get the maximum from your page and explode your visibility. If you build connections with influencers, they may share your content or leave comments below your posts.

So, creating content that they may like can be an idea to consider. You can figure out what they like by checking when they publish and share. Then, try to model this type of content and keep it interesting for your audience at the same time.

Of course, you need to establish a connection first. It can be achieved by engaging with their content. When you like and comment on their posts, you may get their attention as well.

8. Be Consistent

Consistency is a vital part of your online marketing efforts. It will make you or break you in the long run. No matter what is your audience and your niche, you cannot disappear and expect to keep your audience around. Also, you cannot build a following by posting once per month or week.

You must be active daily. It does not mean that you can’t take vacations once a year, but you will not build a business and make money with Facebook if you don’t publish content and build connections regularly. If you check the influencers or the best marketers in your niche, you will find out that they are active every single day.

9. Focus On The Call To Action

If you want to make conversions, you need to use calls to action. It is not only the one call to action of your Facebook page, but you need to use them in many posts.

When you publish a post and share interesting information, you have achieved the first goal that is adding value. Next, you can request your readers to do the desired action. It can be to follow a link, subscribe to your email list, leave a comment, buy a product, or anything else you want.

There is no formula for the perfect call to action. You can test different alternatives and check what works best. Also, you don’t want to ask something in every new post, so keep a balance.

10. Use emotion

We use social media for business and want to get results. People will not buy anything when they are in a negative state or just stressed with our products. One of the skills of a good marketer is to use emotions to make the process easier for every part. If you know what people are afraid of before buying your products or any similar product, you can use the right words to eliminate their stress and fears.

Also, it would be great to show them why they should subscribe to your list or do any action you want. Your goal here is to motivate your following and not to mislead them. Lastly, you can use fear to your advantage. If not taking action has negative results, you can mention it as well. You want to trigger emotions in your content. It’s a method that can really give you the best possible results, and top marketers know how to use emotion in their campaigns.


You have enough ideas to apply to your content strategy and get better results with your business Facebook page. Taking action is the last tip that will help you to use all these ideas and create amazing content.

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