Since you’re here reading this, that means our marketing strategy worked! Social Media is today’s biggest market with over billions of active users every day, and each of them spending countless hours browsing through these platforms. For this reason alone, most businesses have geared towards advertising on social media platforms, being the most efficient, convenient, cost-effective, and widest audience-reach their ad campaigns can get.
Two of the biggest social media platforms online are Facebook and Instagram, with over 3 billion active users combined. Imagine your business getting exposed to at least 1 percent of their active users – that’s 30-million potential customers! Now that we have your attention, let’s delve deeper into details on what makes advertising on Facebook and Instagram so powerful, and how you can use it to your advantage.