Since you’re here reading this, that means our marketing strategy worked!
Social Media is today’s biggest market with over billions of active users every day, and each of them spending countless hours browsing through these platforms. For this reason alone, most businesses have geared towards advertising on social media platforms, being the most efficient, convenient, cost-effective, and widest audience-reach their ad campaigns can get.
Two of the biggest social media platforms online are Facebook and Instagram, with over 3 billion active users combined. Imagine your business getting exposed to at least 1 percent of their active users – that’s 30-million potential customers! Now that you know how big social media is, let’s delve deeper into details on what makes advertising on Facebook and Instagram so powerful, and how you can use it to your advantage.
Why You Need an Advertising Agency
1. Target the Right Market
With the help of an Advertising Agency, you can reach the right audience using accurate categorization. For example, if your business is a clothing line for kids, the agency can pinpoint all the users living within the geographical area, as wide as your services can reach. Not just that, they can even filter the age and interests of your potential customers to make sure that they are being prioritized to see your ad, both those using desktop and mobile devices.
Targeting the right audience does not only mean increase in business visibility, but also you are directly selling to people who are ready, and most likely to purchase.
Facebook and Instagram advertising are the most cost-efficient advertising platforms. You no longer have to pay for expensive billboards only for people on the streets to ignore. All you need is a little sum, and the right partner.
The CPM (cost per thousand impressions) on Facebook and Instagram only cost around $10. 1,000 random users for only a $10-worth of advertising, imagine that! With an advertising agency, they can convert these 1,000 random users to 1,000 potential customers.
What’s stressful about physical or manual advertising? It’s going out to the streets handing flyers, calling random strangers only to get rejected, and finding the right printshop so you get the cheapest deals for your flyers and posters. Worse? There is no assurance that you’ll get the expected return.
Having an agency, you don’t need go to through all these stuffs. You don’t even need to get off your seat! Just hit that email button let them do worry about how to drives sales and, in due course, grow your business.
4. Testing and Optimization
Convenience, cost-efficiency, and targeting are just the basic services agencies offer. As easy as it sounds, the aforementioned requires hard work including patience, and a number of tests to be conducted.
Just like physical advertising, online advertising is best with a variety of advertising campaigns and promoted contents in place. Because, sometimes, what we thought is the right audience is not always the right audience. Big, successful companies often boost on unexpected audience, and it could be the same for you. That’s why it’s important to test different kinds of ads until we discover what kind of strategy gets the highest yield and lowest cost possible.
When you finally figure out which strategies are best for your business, optimization comes next. The agency will help you focus on these working marketing strategies to convert potential buyers to actual buyers. Even better, by optimizing your ads, they can help turn some of the actual buyers to potential loyal customers. With loyal customers, you can rest easy knowing you have expected constant inflow.
5. Adaptive Strategy
Three years ago, we thought memes are just fun and games. No one imagined it will be an effective way to grab audience attention, and even expand ones reach and impressions with the simple “share” button.
Facebook and Instagram are constantly evolving platforms, and you have to evolve with it. We don’t want those loyal customers to lose interest, do we?
With the right advertising agency, they can help you work on your currently working strategy while adaptive to what’s new and trending. This takes us back to “No. 1 – Target the Right Market”. For example, if majority of the active users are fans of the Avengers movie, they’ll include Avengers to the filter. This enables majority of the active users who love the said movie, and are also potential customers, get to see your ads more often.
6. Full Disclosure and Comprehensive Reporting
Most agencies guarantee that you get constant reports and full disclosure of your partnership. A fully detailed comprehensive report will be submitted including the strategy used, keywords, categories, CPM, and other necessary data.
Comparing the comprehensive reports will allow you to easily see how many clicks are turning to real conversions and, ultimately, analyze your return on investment (ROI).
Not convinced yet?
If you’re still having doubts if partnering with an advertising agency is the right call, try us and let us change your mind.
Southern California Media will help you advertise on two of the biggest social media platforms today – Facebook and Instagram. We will help you reach your desired target market, and even beyond that! Southern California Media also specializes in the Hispanic Market, allowing you to strategically sell on Hispanic users online. Diversified audience only mean more potential buyers!
Give us a try! Visit and learn more about our Facebook and Instagram Ads Services and Packages.