Maggie
Rodriguez
MEDIA
SOUTHERN CALIFORNIA MEDIA LLC
Hispanic Media Strategy · Since 2011
Maggie
Rodriguez
MEDIA
SOUTHERN CALIFORNIA MEDIA LLC
tv • television
radio
digital
ai • ia
english • espaÑol
Turn Hispanic TV & Radio Into
Predictable Revenue.
Strategic media buying, cultural intelligence, and revenue tracking systems — designed for brands serious about growth in the U.S. Hispanic market.
Strategic Insight · Perspectiva Estratégica
"The brands winning in the Hispanic market today aren't the biggest — they're the ones who got serious about strategy first."
tv • radio
ai • ia
digital
en • es
63M+
Hispanic Americans
14+
Years Hispanic Media
$3.4T
Hispanic Buying Power
AI+
GoHighLevel Powered
Personal Brand Manifesto · Manifiesto Personal
"Leadership is not only about building a business. It is about building a bridge for others to cross."
— Maggie Rodríguez
Personal Brand Manifesto · Manifiesto Personal
"Leadership is not only about building a business. It is about building a bridge for others to cross."
— Maggie Rodríguez
Plan de Ayala, Durango → United States
The Founder Story · La Historia de la Fundadora
Maggie Rodríguez
Founder · Strategic Media Buyer · Bilingual Strategist
Southern California Media LLC
Core Beliefs · Creencias Fundamentales
Traditional media should be a system, not a gamble
The Hispanic market deserves strategies that respect its culture
Real growth happens when strategy, culture & technology work together
Leadership means building bridges for others to cross
Building Bridges Between
Culture, Media, and Growth
I believe the future of marketing will belong to brands that understand people, not just platforms.
For too long, traditional media and digital media have been treated as separate worlds — one focused on reach, the other on data. But real growth happens when strategy, culture, and technology work together.
"The Hispanic market is not just a demographic. It is one of the most dynamic economic forces shaping the future of business in the United States."
Yet many brands still approach this audience with outdated assumptions and incomplete strategies. I believe the Hispanic market deserves better — media strategies that respect its culture, understand its diversity, and recognize its full economic power.
My work is built on a simple idea: Traditional media should not be a gamble. It should be a system. Through strategic media buying, intelligent automation, and cultural insight, I help brands turn television and radio advertising into measurable, predictable growth.
But my vision goes beyond campaigns and media plans. I want to help reshape how brands think about culturally driven markets. I want to elevate the conversation around Hispanic media strategy. And I want to build opportunities for the next generation of leaders who come from communities like the one where I began.
The Journey · El Camino
Origin
Plan de Ayala, Durango, México — where the story begins
U.S.
Built a career at the intersection of culture and commerce
2011
Founded Southern California Media LLC — Hispanic broadcast strategy
2025
Launched Maggie Rodríguez Media — AI-powered Hispanic growth systems
Why the Hispanic Market · Por Qué el Mercado Hispano
$3.4T
Annual Hispanic buying power in the U.S.
63M+
Hispanic Americans — the nation's largest minority
This Isn't a Niche.
It's the Opportunity.
The U.S. Hispanic market is the fastest-growing consumer segment in America. Most brands are still treating it as an afterthought. Spanish-language broadcast builds trust that no algorithm can replicate — when it's done with strategic precision.
2×
Faster growth than the general U.S. population
72%
Prefer brands that speak their language and culture
Our Media Network · Nuestra Red de Medios
Direct Access to the Biggest Names
in Hispanic Media
We don't go through middlemen. We work directly with the most powerful television and radio
networks reaching the U.S. Hispanic market — relationships built over 14 years.
elevision Networks · Cadenas de Televisión
Univision
#1 Spanish-language network in the U.S.
Telemundo
#1 Spanish-language network in the U.S.
UniMás
#1 Spanish-language network in the U.S.
EstrellaTV
#1 Spanish-language network in the U.S.
WAPA América
#1 Spanish-language network in the U.S.
Radio & Audio Networks · Redes de Radio y Audio
iHeartRadio
Hispanic
Rumba, Tú & El Patrón — millions reached daily
Uforia
Massive radio portfolio of TelevisaUnivision
SBS
La Mega, Mega 96.3 & iconic Spanish stations
Entravision
La Tricolor — dominant West & Southwest reach
Latino Media
Network
Fastest-growing radio group in top U.S. metros
★ Negotiated placements across all major Hispanic networks — TV and radio — built through 14+ years of direct relationships.
Proprietary Methodology · Metodología Exclusiva
The Hispanic Strategic
Media-to-Revenue System™
This is not a service list. This is a structured methodology developed over 14
years — our proprietary framework that transforms traditional broadcast into measurable, scalable revenue.
01
Hispanic Market Intelligence
Cultural positioning, language segmentation, regional density analysis, media behavior mapping, and consumer psychology insights. Growth begins with real understanding.
Cultural Positioning
Language Segmentation
Regional Analysis
Consumer Psychology
02
Broadcast Architecture
Strategic TV & radio network selection, reach & frequency modeling, prime-time balance, market sequencing, and executive-level negotiation with the top Hispanic networks.
Network Selection
Reach & Frequency
Prime-Time Strategy
Rate Negotiatio
03
Conversion Infrastructure
CRM architecture, call tracking, automated SMS & email follow-up in Spanish and English, lead capture systems, and real-time dashboards — powered by GoHighLevel AI.
CRM Automation
Call Tracking
SMS · Email EN/ES
Live Dashboards
04
Revenue Attribution
Cost-per-lead tracking, conversion analysis, revenue attribution by market, optimization cycles, and strategic reinvestment planning. Every dollar is measured.
CPL Tracking
Conversion Analysis
Revenue by Market
Budget Reinvestment
05
Scalable Market Expansion
Multi-market rollout, budget scaling, digital amplification & retargeting, automation refinement, and long-term growth architecture. When performance is predictable, expansion becomes strategic.
Budget Reinvestment
Digital Amplification
Retargeting
Growth Architecture
What We Do · Lo Que Hacemos
Broadcast Strategy.
Digital Intelligence.
The only firm combining expert Hispanic broadcast buying with AI-powered lead capture and digital amplification — built as one integrated system for measurable revenue.
01
Hispanic TV Media Buying
Strategic Spanish-language television placement that builds authority and reach in your target markets.
Spanish-language network strategy
Prime-time & rotation planning
Executive-level rate negotiation
Multi-market sequencing
02
Hispanic Radio Strategy
Radio dominance with frequency models built for brand recall and direct response in Spanish-language markets.
Market-specific station selection
Reach & frequency modeling
Regional Hispanic density analysis
Drive-time optimization
03
AI-Powered Lead Capture
Every broadcast impression captured and converted automatically via GoHighLevel CRM and AI automation.
CRM setup & automation
SMS & email — Español / English
Call tracking & attribution
Real-time performance dashboards
04
Digital Media Buying
Social and search amplification in Spanish and English that reinforces your broadcast strategy 24/7.
Facebook & Instagram (Español / EN)
YouTube & Google Ads
TikTok para el mercado hispano
Retargeting ecosystems
05
Cultural Intelligence
Bilingual strategy built on cultural nuance — not just translation. Messaging that resonates deeply.
Spanish / bilingual messaging
Cultural positioning & alignment
Consumer psychology insights
Creative direction EN + ES
03
Revenue Reporting
Not impressions — actual revenue tracked, attributed, and reinvested strategically by market.
Cost-per-lead tracking
Revenue attribution by market
Conversion analysis
Quarterly growth planning
The Technology Layer · La Capa Tecnológica
Broadcast Gets You Seen.
Automation Gets You Paid.
Most media buyers stop at impressions. We don't. Every TV spot and radio ad is backed by an automated follow-up system that captures leads, nurtures them in Spanish or English, and reports real revenue back to you.
The Technology Layer · La Capa Tecnológica
Broadcast Airs · Transmisión al Aire
Strategic placement reaches your Hispanic audience at peak engagement moments.
Lead Captured · Lead Capturado
Call tracking, landing pages, and forms capture every response instantly via GoHighLevel.
AI Follow-Up · Seguimiento Automático
Automated SMS, email, and voicemail sequences in Spanish or English — within minutes.
Revenue Attributed · Ingresos Atribuidos
Every closed deal tied back to the exact campaign that generated it.
Optimize & Scale · Optimizar y Escalar
Data drives reinvestment. What works scales. What doesn't gets cut.
Maggie Rodríguez
Founder · Strategic Media Buyer · Bilingual Strategist
Southern California Media LLC
Meet Maggie · Conoce a Maggie
14 Years. One Focused Expertise.
I built this firm with one conviction: helping established brands grow inside the U.S.
Hispanic market through broadcast that is strategic, measurable, and culturally
intelligent — now amplified with AI automation and digital media buying.
The brands that win in the next decade will combine cultural intelligence with
measurable infrastructure. That's exactly what we build.
📅 14+ years of Hispanic TV & radio media buying experience
🤝 Direct relationships with Spanish-language TV & radio networks
🤖 Certified in GoHighLevel AI automation & CRM
🌎 Bilingual strategist — English & Spanish, cultural nuance built in
Client Results · Resultados de Clientes
Results We're Proud to Share
Real campaigns. Industries anonymized to protect client relationships.
Auto Dealer · Distribuidor · Los Angeles
3× Leads
90-day radio + automated SMS follow-up. Lead volume tripled versus prior TV-only strategy.
Personal Injury Law · Abogados · Southern CA
47% Lower CPL
TV placement + call tracking + CRM attribution cut cost-per-lead nearly in half within Q1.
Home Services · Servicios del Hogar · Multi-Market
5 Markets
Scaled from 1 regional market to 5 cities in 18 months using phased broadcast + digital amplification.
*Results are representative. Individual outcomes vary based on market, budget, and industry.
How We Work · Cómo Trabajamos
The Path to Proud Growth
Step 01
Strategy Call
Assess your market, goals, and current media. No commitment — just clarity.
Step 02
Market Blueprint
Custom broadcast plan, budget model, and digital strategy built for your brand.
Step 03
Launch & Automate
Campaigns live. GHL AI systems activated. Every lead followed up in English or Spanish.
Step 04
Measure & Optimize
Monthly reviews. Revenue attribution. Budget reallocation based on what performs.
Step 05
Scale Strategically
Predictable performance unlocks expansion — new markets, bigger budgets, broader reach.
*Results are representative. Individual outcomes vary based on market, budget, and industry.
Who We Work With · Con Quién Trabajamos
Partnership, Not Volume.
We intentionally limit our client portfolio. We work with established brands that are serious about the Hispanic market — not testing it.
✦ Invest strategically in media — not experimenting with small budgets
✦ Value measurable outcomes — revenue, not just reach
✦ Recognize the economic power of the U.S. Hispanic consumer
✦ Want long-term growth architecture — not one-off campaigns
✦ Serve Spanish-speaking, bilingual, or English-dominant Hispanic audiences
✦ Invest strategically in media — not experimenting with small budgets
✦ Value measurable outcomes — revenue, not just reach
✦ Recognize the economic power of the U.S. Hispanic consumer
✦ Want long-term growth architecture — not one-off campaigns
✦ Serve Spanish-speaking, bilingual, or English-dominant Hispanic audiences
Thought Leadership · Liderazgo de Pensamient
Insights on Hispanic
Media Strategy
We intentionally limit our client portfolio. We work with established brands that are serious about the Hispanic market — not testing it.
Why It Matters · Por Qué Importa
The Hispanic market isn't the future of the American economy. It's the present. The brands that understand this now will own the next decade.
— Maggie Rodríguez, Founder
Topics Maggie Speaks On
Hispanic Consumer Economy
Broadcast + Digital Integration
AI in Media Buying
Revenue Attribution
Bilingual Brand Strategy
Hispanic Market ROI
🎙️
Available for Speaking
Hispanic market strategy, media buying, and AI automation in broadcast — for conferences, panels, and brand events.
📝
Strategic Content
Regular insights on the Hispanic economy, media trends, and revenue systems published on LinkedIn and industry platforms.
🤝
Brand Partnerships
Open to strategic partnerships with brands, networks, and organizations invested in the growth of the Hispanic market.
Ready to Grow · Listo para Crecer
Let's Build Your Hispanic
Media Strategy.
Limited client availability. If your brand is serious about the Hispanic market
— in English, Spanish, or both — let's talk.
Maggie
Rodriguez
—
MEDIA
SOUTHERN CALIFORNIA MEDIA LLC
Hispanic TV, Radio & Digital Media Strategy —
powered by 14 years of expertise and AI
automation.
Services · Servicios
Hispanic TV Media Buying
Hispanic Radio Strategy
AI-Powered Lead Capture
Digital Media Buying
Cultural Intelligence
Revenue Reporting
Company · Empresa
About Maggie
Client Results
The Hispanic Market
Schedule a Call
Maggie Rodríguez Media
· DBA of Southern California Media LLC
© 2025 Southern California Media LLC · All Rights Reserved
Maggie Rodríguez Media
· DBA of Southern California Media LLC
© 2025 Southern California Media LLC · All Rights Reserved